By Kirstie Scharr Nowadays, whether you've embraced it or not, social media has an impact on almost everything you see and do, including your practice. Clients use, share, and make decisions based upon social media platforms that are far-reaching. Facebook, Twitter, Instagram, Yelp and more are changing the way clients see you. [...]
There’s a battle for your financial loyalty being waged by Amazon, Walmart and Costco. Loyalty of customers like you to one of these companies translates to millions at the bottom line. That’s the reason Walmart has begun offering free two-day shipping and no membership fee to steal away Amazon customers. The big three retailers [...]
Like a little snowball tumbles along picking up mass and speed, the trend of local and statewide laws arbitrarily boosting minimum wage is being felt by veterinarians and other small businesses nationwide. California’s salary legislation was highly publicized in 2016 when Gov. Jerry Brown signed the law to gradually lift the state’s minimum salary [...]
This year’s election was unique, to say the least, and the outcome was a surprise to many. As we prepare for the inevitable ups and downs that come with the changing of our governmental guard, it’s important to take note one of the immediate changes that effects Arizona employers! On November 8th, 2016 [...]
This blog deals with client segmentation, the first step in marketing. Future blogs will expand on the steps in evaluating your market and planning where to effectively invest in advertising and client contact. Julie Andrews totally summed up demographics for veterinarians when she sang in the “The King and I”… Getting to know [...]
Contrary to popular belief that young workers are a bunch of privileged slackers, research revealed by the Harvard Business Review shows the Millennial generation works harder than the older Gen Xers or even their Baby Boomer parents. According the research, Millennials were much more likely (59%) to feel ashamed for taking or planning a vacation [...]
Thanks to the great recession and the reality that our kids may never enjoy the financial success we do, the veterinary market is seeing churn in a more-mobile clientele renting homes instead of pursuing the American dream of ownership. In fact, the proportion of U.S. households owning homes has reached its lowest level in [...]
As an avid dog lover, I would like to wish everyone Happy National Dog Day. National Dog Day celebrates all dogs, mixed and pure bred. The mission to is inform the public about how many dogs need to be rescued each year. To learn more about this celebration, visit NationalDogDay.com.
Veterinarians wanting to boost the profits and long-term value of their practice should look to companies like the Dollar Shave Club for ideas they can incorporate into their business. The Dollar Shave Club, founded in 2012 as a startup website selling cheap razors, just sold to Unilever for $1 Billion. Unilever is an international [...]
